Google Ads audits your agency delivers as its own.
Senior PPC specialists audit your client's account against 120+ checkpoints and hand you a boardroom-ready report — with your logo on every page. Delivered in 48–72h. Your client never hears our name.
First audit for new agencies: 150€ · No subscription required
median share of budget we find wasted in first-time audits
checkpoints reviewed by a senior PPC specialist — never a bot alone
delivery time for a complete branded report, ready to send
From viewer invite to branded report in three steps
Send read-only access
Invite our audit address as a viewer on the account (or link via your MCC) and tell us the client's goals. We never touch settings and you can revoke access right after delivery.
We audit 120+ checkpoints
A senior specialist works through 12 areas — structure, tracking, waste, ads, PMax, geo, devices, attribution — and quantifies the wasted spend in euros.
You deliver it as yours
In 48–72h you receive a polished PDF with your logo, colours and contact details, plus a 30-60-90 day action plan. Present it, close the client, keep the margin.
Twelve areas. One score. Zero guesswork.
Every audit produces an overall health score (0–100), a per-area traffic-light breakdown and a euro figure for estimated monthly waste — the number that wins client conversations.
Account structure
Campaign segmentation, ad group themes, naming, budget allocation vs. business priorities.
Match types & keywords
Broad match exposure, duplicates, cannibalisation, keyword-to-ad relevance.
Negative keywords
Lists, conflicts, coverage of the last 90 days of search terms.
Conversion tracking
Duplicate or missing conversions, values, enhanced conversions, consent mode.
Hidden waste
Display Network bleed, Search Partners, low-intent placements, irrelevant queries.
Quality Score & landings
QS distribution, ad relevance, landing page experience and speed signals.
RSA & creative
Ad strength, pinning strategy, asset coverage, extensions/assets usage.
PMax, geo, devices & attribution
Performance Max hygiene, location presence settings, device bid gaps, attribution model sanity.
Your brand on the cover. Our team behind it.
Agencies lose pitches because a proper senior audit takes 10–15 hours nobody has. We are that senior capacity — invisible, on demand:
- ✓ Report carries your logo, colours and footer — customise it in one click.
- ✓ Mutual confidentiality agreement: we never contact or list your clients.
- ✓ Findings written so your team can present them — plain language plus an appendix with the technical detail.
- ✓ Reports in EN · ES · DE · FR · NL, for any target market.
Flat pricing. Resell at your own rate.
Most agencies resell the audit at 700–1,200€ or bundle it into onboarding. Payment by card or bank transfer, invoice with EU VAT included.
First audit
Try the full service on one real client account at a founding rate.
- Complete 120+ checkpoint audit
- White-label PDF in your branding
- Estimated wasted spend in €
- 30-60-90 day action plan
- Delivery in 48–72h
White-label audit
The complete senior audit, per client account, whenever you need it.
- Everything in the first audit
- Priority 48h delivery
- 15-min findings call with your team
- Editable summary slide for pitches
- Re-check of the account after 60 days
White-label management
Our senior team runs the account under your brand, month after month.
- Weekly optimisation & budget pacing
- Search terms & negatives hygiene
- Ad testing (RSA/PMax assets)
- Monthly branded report + roadmap
- Slack/email line with your PM
Score any account in 3 minutes — before you buy anything.
Answer 12 expert questions about the account (structure, tracking, negatives, PMax, attribution…) and our scoring engine returns a weighted health score out of 100, a traffic-light breakdown per area and the three fixes with the highest impact.
Use it in prospect meetings, with a live client, or to triage which accounts deserve the full audit first.
Questions agencies ask us
What does "white-label" mean at AdScoreLab?
The report is delivered with your agency's logo, colours and contact details on every page — no mention of AdScoreLab anywhere. We work under a mutual confidentiality agreement and we never contact your client. To them, the work is 100% yours.
What access do you need to audit an account?
Read-only access to the Google Ads account (a standard viewer invitation, or through your MCC). We never need edit rights, billing access or Analytics admin. You can revoke access the moment the report is delivered.
How long does an audit take?
48 to 72 business hours from the moment we have read-only access. Rush delivery in 24h is available on request for accounts under 20,000€ of monthly spend.
What exactly is inside the audit?
Over 120 checkpoints across 12 areas: account structure, match types, negative keywords, conversion tracking, wasted spend in Display and Search Partners, Quality Score, responsive search ads, Performance Max, geo targeting, devices, search terms hygiene and attribution. It closes with an estimated wasted spend figure in euros and a 30-60-90 day action plan. See the sample report.
Can you also implement the fixes?
Yes. With white-label management from 590€/month our senior PPC team runs the account under your brand: optimisations, testing, budget pacing and a monthly branded report. You keep the client relationship and your margin.
Which languages and markets do you cover?
Reports are available in English, Spanish, German, French and Dutch. We audit accounts targeting any market and work daily with agencies across Europe and Latin America.
PPC insights for agency teams
How much budget does a typical Google Ads account waste?
The uncomfortable numbers behind 24% median waste — and where it hides.
White-label PPC audits: how small agencies scale senior expertise
The maths of reselling audits and when outsourcing beats hiring.
12 checks before you pause a "losing" campaign
Half of paused campaigns were measurement problems, not media problems.
Order an audit or ask us anything
Tell us which account you want audited. We reply by email the same business day.