/* ============================================================
   AdScoreLab · design system · Potencia Digital
   Fonts: Space Grotesk (display) + IBM Plex Sans (text) + IBM Plex Mono (data)
   ============================================================ */
:root{
  --bg:#FAF7F1;
  --surface:#FFFFFF;
  --ink:#141B2D;
  --ink-soft:#42506B;
  --blue:#1B45E8;
  --blue-ink:#12309F;
  --blue-tint:#EBEFFF;
  --coral:#E8501E;        /* graphics only */
  --coral-text:#BC3C0E;   /* AA text */
  --good:#0F7B44;
  --good-bg:#E4F4EA;
  --warn:#A05C00;
  --warn-bg:#FCF0DC;
  --bad:#C0261B;
  --bad-bg:#FBEAE8;
  --line:#E5DECF;
  --shadow:0 10px 30px rgba(20,27,45,.09);
  --r:14px;
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
body{font-family:'IBM Plex Sans',system-ui,sans-serif;background:var(--bg);color:var(--ink);line-height:1.65;font-size:1.0625rem}
h1,h2,h3,.display{font-family:'Space Grotesk',sans-serif;line-height:1.15;letter-spacing:-.015em;color:var(--ink)}
h1{font-size:clamp(2rem,4.4vw,3.1rem);font-weight:700}
h2{font-size:clamp(1.5rem,3vw,2.15rem);font-weight:700}
h3{font-size:1.2rem;font-weight:600}
p{color:var(--ink-soft)}
strong{color:var(--ink)}
a{color:var(--blue-ink)}
img{max-width:100%;display:block}
.mono{font-family:'IBM Plex Mono',monospace}
.wrap{max-width:1120px;margin:0 auto;padding:0 1.25rem}
.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap;border:0}
.skip-link{position:absolute;left:1rem;top:-4rem;background:var(--ink);color:#fff;padding:.7rem 1.2rem;z-index:200;font-weight:700;text-decoration:none;border-radius:8px;transition:top .15s}
.skip-link:focus{top:1rem}
section{padding:4.2rem 0}
.kicker{font-family:'IBM Plex Mono',monospace;font-size:.8rem;letter-spacing:.18em;text-transform:uppercase;color:var(--blue-ink);display:block;margin-bottom:.7rem}
.lead{font-size:1.15rem}

/* ---------- header ---------- */
header.site{position:sticky;top:0;z-index:100;background:rgba(250,247,241,.92);backdrop-filter:blur(10px);border-bottom:1px solid var(--line)}
.bar{display:flex;align-items:center;justify-content:space-between;gap:1rem;padding:.65rem 0}
.brand{display:flex;align-items:center;gap:.7rem;text-decoration:none;color:var(--ink)}
.brand svg{width:46px;height:46px;flex:none}
.brand-name{font-family:'Space Grotesk',sans-serif;font-weight:700;font-size:1.5rem;letter-spacing:-.02em;line-height:1.05}
.brand-name em{font-style:normal;color:var(--blue)}
.brand-name small{display:block;font-family:'IBM Plex Mono',monospace;font-size:.58rem;font-weight:400;letter-spacing:.24em;color:var(--ink-soft);margin-top:.15rem}
nav.main{display:flex;align-items:center;gap:1rem}
nav.main ul{display:flex;gap:.15rem;list-style:none;align-items:center;flex-wrap:wrap}
nav.main a{font-family:'Space Grotesk',sans-serif;font-weight:600;font-size:.98rem;color:var(--ink);text-decoration:none;padding:.5rem .75rem;border-radius:9px;transition:background .15s,color .15s}
nav.main a:hover{background:var(--blue-tint);color:var(--blue-ink)}
.nav-cta{background:var(--blue);color:#fff !important;box-shadow:0 3px 0 var(--blue-ink)}
.nav-cta:hover{background:var(--blue-ink) !important;color:#fff !important}
.lang select{font-family:'IBM Plex Mono',monospace;font-size:.85rem;padding:.42rem .5rem;border:1.5px solid var(--line);border-radius:9px;background:var(--surface);color:var(--ink);cursor:pointer}
.nav-toggle{display:none;background:none;border:1.5px solid var(--ink);border-radius:9px;padding:.45rem .8rem;font-family:'Space Grotesk',sans-serif;font-weight:600;font-size:.95rem;color:var(--ink);cursor:pointer}
@media(max-width:920px){
  .nav-toggle{display:block}
  nav.main{display:none;position:absolute;top:100%;left:0;right:0;background:var(--surface);border-bottom:1px solid var(--line);padding:1rem 1.25rem;flex-direction:column;align-items:stretch;box-shadow:var(--shadow)}
  nav.main.open{display:flex}
  nav.main ul{flex-direction:column;align-items:stretch}
  nav.main a{display:block;padding:.7rem .75rem}
}

/* ---------- buttons ---------- */
.btn{display:inline-block;font-family:'Space Grotesk',sans-serif;font-weight:700;font-size:1.02rem;text-decoration:none;padding:.85rem 1.6rem;border-radius:11px;border:0;cursor:pointer;transition:transform .15s,box-shadow .15s,background .15s}
.btn-primary{background:var(--blue);color:#fff;box-shadow:0 4px 0 var(--blue-ink)}
.btn-primary:hover{transform:translateY(-2px);box-shadow:0 6px 0 var(--blue-ink)}
.btn-primary:active{transform:translateY(1px);box-shadow:0 2px 0 var(--blue-ink)}
.btn-ghost{background:transparent;color:var(--ink);border:2px solid var(--ink)}
.btn-ghost:hover{background:var(--ink);color:#fff;transform:translateY(-2px)}
.btn-coral{background:var(--coral-text);color:#fff;box-shadow:0 4px 0 #7E2708}
.btn-coral:hover{transform:translateY(-2px);box-shadow:0 6px 0 #7E2708}

/* ---------- hero ---------- */
.hero{padding:4.5rem 0 3.5rem}
.hero-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:3rem;align-items:center}
@media(max-width:880px){.hero-grid{grid-template-columns:1fr}}
.hero-cta{display:flex;gap:.9rem;flex-wrap:wrap;margin-top:1.6rem}
.hero-note{font-size:.9rem;margin-top:1rem;font-family:'IBM Plex Mono',monospace;color:var(--ink-soft)}
.hero-media{position:relative}
.hero-media img{border-radius:var(--r);box-shadow:var(--shadow);aspect-ratio:4/3;object-fit:cover}
.float-card{position:absolute;bottom:-1.4rem;left:-1.2rem;background:var(--surface);border:1px solid var(--line);border-radius:var(--r);box-shadow:var(--shadow);padding:.9rem 1.2rem;display:flex;gap:.9rem;align-items:center}
@media(max-width:560px){.float-card{left:.5rem}}
.float-card .num{font-family:'Space Grotesk',sans-serif;font-weight:700;font-size:1.9rem;color:var(--coral-text)}
.float-card .lbl{font-size:.8rem;color:var(--ink-soft);line-height:1.3}

/* ---------- cards / grids ---------- */
.grid-3{display:grid;grid-template-columns:repeat(3,1fr);gap:1.4rem}
.grid-4{display:grid;grid-template-columns:repeat(4,1fr);gap:1.4rem}
.grid-2{display:grid;grid-template-columns:repeat(2,1fr);gap:1.4rem}
@media(max-width:880px){.grid-3,.grid-4{grid-template-columns:repeat(2,1fr)}}
@media(max-width:560px){.grid-3,.grid-4,.grid-2{grid-template-columns:1fr}}
.card{background:var(--surface);border:1px solid var(--line);border-radius:var(--r);padding:1.6rem;transition:transform .18s,box-shadow .18s}
.card:hover{transform:translateY(-4px);box-shadow:var(--shadow)}
.card h3{margin-bottom:.5rem}
.card .icon{font-family:'IBM Plex Mono',monospace;font-weight:600;color:var(--blue-ink);background:var(--blue-tint);display:inline-block;padding:.25rem .6rem;border-radius:8px;margin-bottom:.8rem;font-size:.85rem}
.step-n{font-family:'Space Grotesk',sans-serif;font-weight:700;font-size:2.4rem;color:var(--blue);opacity:.9}

/* ---------- pricing ---------- */
.price-card{position:relative;display:flex;flex-direction:column}
.price-card .price{font-family:'Space Grotesk',sans-serif;font-weight:700;font-size:2.6rem;margin:.4rem 0}
.price-card .price small{font-size:1rem;font-weight:400;color:var(--ink-soft)}
.price-card ul{list-style:none;margin:1rem 0 1.4rem;flex:1}
.price-card li{padding:.34rem 0 .34rem 1.6rem;position:relative;color:var(--ink-soft)}
.price-card li::before{content:"✓";position:absolute;left:0;color:var(--good);font-weight:700}
.badge{position:absolute;top:-0.85rem;left:1.4rem;background:var(--coral-text);color:#fff;font-family:'IBM Plex Mono',monospace;font-size:.72rem;letter-spacing:.1em;padding:.28rem .7rem;border-radius:99px;text-transform:uppercase}
.featured{border:2px solid var(--blue);box-shadow:var(--shadow)}

/* ---------- semaphore chips ---------- */
.chip{display:inline-block;font-family:'IBM Plex Mono',monospace;font-size:.8rem;font-weight:600;padding:.22rem .7rem;border-radius:99px}
.chip-good{background:var(--good-bg);color:var(--good)}
.chip-warn{background:var(--warn-bg);color:var(--warn)}
.chip-bad{background:var(--bad-bg);color:var(--bad)}

/* ---------- FAQ ---------- */
details.faq{background:var(--surface);border:1px solid var(--line);border-radius:var(--r);margin-bottom:.8rem;overflow:hidden}
details.faq summary{cursor:pointer;padding:1.05rem 1.4rem;font-family:'Space Grotesk',sans-serif;font-weight:600;font-size:1.05rem;list-style:none;position:relative;padding-right:3rem}
details.faq summary::-webkit-details-marker{display:none}
details.faq summary::after{content:"+";position:absolute;right:1.3rem;top:50%;transform:translateY(-50%);font-size:1.5rem;color:var(--blue);transition:transform .2s}
details.faq[open] summary::after{transform:translateY(-50%) rotate(45deg)}
details.faq .faq-body{padding:0 1.4rem 1.2rem}

/* ---------- forms ---------- */
form.contact{background:var(--surface);border:1px solid var(--line);border-radius:var(--r);padding:2rem;box-shadow:var(--shadow)}
.f-row{display:grid;grid-template-columns:1fr 1fr;gap:1.1rem}
@media(max-width:640px){.f-row{grid-template-columns:1fr}}
.f-field{margin-bottom:1.1rem}
.f-field label{display:block;font-family:'Space Grotesk',sans-serif;font-weight:600;font-size:.95rem;margin-bottom:.35rem}
.f-field input,.f-field select,.f-field textarea{width:100%;padding:.75rem .9rem;border:1.5px solid var(--line);border-radius:10px;font:inherit;background:var(--bg);color:var(--ink)}
.f-field input:focus,.f-field select:focus,.f-field textarea:focus{outline:3px solid var(--blue-tint);border-color:var(--blue)}
.f-check{display:flex;gap:.6rem;align-items:flex-start;font-size:.92rem;color:var(--ink-soft);margin-bottom:1.1rem}
.f-check input{margin-top:.3rem;width:1.05rem;height:1.05rem;accent-color:var(--blue)}

/* ---------- blog ---------- */
.post-card{overflow:hidden;padding:0;display:flex;flex-direction:column}
.post-card img{aspect-ratio:16/9;object-fit:cover;width:100%}
.post-card .pc-body{padding:1.4rem;flex:1;display:flex;flex-direction:column}
.post-card .pc-body p{flex:1}
.post-meta{font-family:'IBM Plex Mono',monospace;font-size:.78rem;color:var(--ink-soft);margin-bottom:.5rem}
article.post{max-width:760px;margin:0 auto}
article.post h1{margin:1rem 0}
article.post h2{margin:2.2rem 0 .8rem}
article.post p{margin-bottom:1.1rem}
article.post ul,article.post ol{margin:0 0 1.1rem 1.4rem;color:var(--ink-soft)}
article.post li{margin-bottom:.4rem}
article.post img{border-radius:var(--r);margin:1.4rem 0;box-shadow:var(--shadow)}
article.post blockquote{border-left:4px solid var(--blue);padding:.6rem 1.2rem;background:var(--blue-tint);border-radius:0 10px 10px 0;margin-bottom:1.1rem;color:var(--ink)}
.post-links{background:var(--surface);border:1px solid var(--line);border-radius:var(--r);padding:1.3rem 1.5rem;margin-top:2rem}

/* ---------- legal ---------- */
main.legal{max-width:820px;margin:0 auto;padding:3rem 1.25rem}
main.legal h1{margin-bottom:1.5rem}
main.legal h2{margin:2rem 0 .7rem;font-size:1.35rem}
main.legal p,main.legal li{margin-bottom:.8rem;color:var(--ink-soft)}
main.legal ul{margin-left:1.4rem}

/* ---------- footer ---------- */
footer.site{background:var(--ink);color:#C7CEDD;margin-top:4rem;padding:3rem 0 2rem}
footer.site h4{font-family:'Space Grotesk',sans-serif;color:#fff;margin-bottom:.8rem;font-size:1rem}
footer.site a{color:#C7CEDD;text-decoration:none}
footer.site a:hover{color:#fff;text-decoration:underline}
.foot-grid{display:grid;grid-template-columns:2fr 1fr 1fr 1fr;gap:2rem}
@media(max-width:760px){.foot-grid{grid-template-columns:1fr 1fr}}
@media(max-width:480px){.foot-grid{grid-template-columns:1fr}}
footer.site ul{list-style:none}
footer.site li{margin-bottom:.45rem}
.foot-bottom{border-top:1px solid rgba(255,255,255,.15);margin-top:2rem;padding-top:1.3rem;font-size:.85rem;display:flex;justify-content:space-between;gap:1rem;flex-wrap:wrap;color:#AAB4C8}

/* ---------- banners ---------- */
.cookie-banner,.lang-banner{position:fixed;z-index:300;background:var(--surface);border:1px solid var(--line);border-radius:var(--r);box-shadow:var(--shadow);padding:1rem 1.2rem;max-width:380px;font-size:.92rem}
.cookie-banner{bottom:1rem;left:1rem}
.lang-banner{bottom:1rem;right:1rem}
.cookie-banner p,.lang-banner p{margin-bottom:.7rem}
.cookie-banner .btn,.lang-banner .btn{padding:.5rem 1rem;font-size:.9rem;margin-right:.5rem}

/* ---------- reveal animations ---------- */
.reveal{opacity:0;transform:translateY(26px);transition:opacity .6s ease,transform .6s ease}
.reveal.in{opacity:1;transform:none}
.reveal-d1{transition-delay:.12s}
.reveal-d2{transition-delay:.24s}
.reveal-d3{transition-delay:.36s}
@media (prefers-reduced-motion: reduce){
  html{scroll-behavior:auto}
  .reveal{opacity:1;transform:none;transition:none}
  .card:hover,.btn:hover{transform:none}
  *{animation:none !important;transition-duration:.01ms !important}
}

/* ---------- score gauge (wizard + teasers) ---------- */
.gauge-wrap{display:flex;flex-direction:column;align-items:center}
.gauge-num{font-family:'Space Grotesk',sans-serif;font-weight:700;font-size:3.4rem;line-height:1}
.gauge-lbl{font-family:'IBM Plex Mono',monospace;font-size:.8rem;letter-spacing:.15em;text-transform:uppercase;color:var(--ink-soft)}
.area-row{display:flex;align-items:center;gap:1rem;padding:.7rem 0;border-bottom:1px solid var(--line)}
.area-row:last-child{border-bottom:0}
.area-name{flex:1;font-weight:600;font-size:.98rem}
.area-track{flex:2;height:10px;background:var(--line);border-radius:99px;overflow:hidden}
.area-fill{height:100%;border-radius:99px;width:0;transition:width .9s ease}
.fill-good{background:var(--good)}
.fill-warn{background:#D98E1B}
.fill-bad{background:var(--bad)}

/* ---------- wizard ---------- */
.wizard{max-width:780px;margin:0 auto;background:var(--surface);border:1px solid var(--line);border-radius:var(--r);box-shadow:var(--shadow);padding:2rem}
.wz-progress{height:8px;background:var(--line);border-radius:99px;overflow:hidden;margin-bottom:1.6rem}
.wz-progress span{display:block;height:100%;background:var(--blue);border-radius:99px;transition:width .35s ease}
.wz-qnum{font-family:'IBM Plex Mono',monospace;font-size:.8rem;color:var(--blue-ink);letter-spacing:.1em;margin-bottom:.4rem}
.wz-q h2{font-size:1.35rem;margin-bottom:.4rem}
.wz-help{font-size:.92rem;margin-bottom:1.2rem}
.wz-opts{display:grid;gap:.7rem;margin-bottom:1.6rem}
.wz-opt{display:flex;gap:.8rem;align-items:flex-start;border:1.5px solid var(--line);border-radius:11px;padding:.85rem 1rem;cursor:pointer;transition:border-color .15s,background .15s,transform .12s}
.wz-opt:hover{border-color:var(--blue);background:var(--blue-tint);transform:translateX(3px)}
.wz-opt input{margin-top:.3rem;accent-color:var(--blue)}
.wz-opt.sel{border-color:var(--blue);background:var(--blue-tint)}
.wz-nav{display:flex;justify-content:space-between;gap:1rem}
.wz-reco{border-left:4px solid var(--coral);background:#FDF1EC;border-radius:0 10px 10px 0;padding:1rem 1.2rem;margin-bottom:.9rem}
.wz-reco strong{display:block;margin-bott